Push Gaming Studio Snapshot
| Founded | 2010 |
| Based | London and Malta |
| Known For | Jammin’ Jars, Razor Shark, Wild Swarm, Big Bamboo, Fat Rabbit |
| Most Popular Titles | Razor Returns, Jammin’ Jars 2, Retro Tapes, Wild Swarm 2 |
| Signature Features | Push Bet, PrizeFlex, Race Reels, Push Ways, Cluster Link, Hyper Mode, Push Pots |
| Main Licences | UKGC, MGA, AGCO |
| Game Count | 75+ |
Who is Push Gaming?
London-based studio, Push Gaming, was established in 2010 by James Marshall and Winston Lee.
Their initial focus was on transitioning land-based games to the digital space. However, in 2013, a decision was made to create their own original online slots.
Early releases didn’t make a big commercial splash, until Push Gaming added the secret sauces their games were missing: high variance and ultra-high payout potential.
Fast forward to today, they boast globally recognised titles like Jammin’ Jars 2, Razor Returns, and Big Bamboo, utilising in-house systems like Push Ways, Cluster Links, and Push Pots, continually pushing the boundaries of creativity with each release.
With five licenses and games available in 25+ languages, Push Gaming is the gold standard when it comes to offering a safe, regulated gambling environment all over the world – a testament to their inclusivity and commitment to wide-arching accessibility.
Their portfolio is also live with over 200 casino operators and slot sites worldwide, demonstrating the global reach of their titles.
Reel Hot Games: Push Gaming’s Sub-Brand
Reel Hot Games debuted in 2025 with their first release, Power Vault.
Designed for traditionalists who appreciate the nostalgia of land-based casino games, Push Gaming’s sub-brand jazzes up iconic themes and old-school symbols with modern visuals and mechanics.
So far, the Reel Hot Games branch has released titles such as Red Hot Multipliers, Happy Bamboo, Diamonds Supernova 100, and Bait’n Bank, with several more planned for 2026.
The sub-brand’s portfolio is only going to continue to grow, revisiting classic roots with modern tweaks.
This move positions Push Gaming as one of the few studios with a distinct sub-division, catering to broad spectrum of interests under one roof.
Upcoming Roadmap for April and Beyond
Push Gaming’s roadmap for the next few months shows a clear strategy: expanding popular series while increasing output from Reel Hot Games.
- Retroverse: 15th April, 2026
- Diamonds 4 The Win (Reel Hot Games): 29th April, 2026
- Vegas Vault (Reel Hot Games): 6th May, 2026
- Razor Shark Jackpots: 27th May, 2026
- Jiggy’s Pot O’ Gold (Reel Hot Games): 17th June, 2026
- Bank That Honey: 24th June, 2026
- Viva Lock Vegas (Reel Hot Games): 22nd July, 2026
- 3 Liberty Eagles: 29th July, 2026
Push Gaming appears focused on building momentum for their flagship series, like Razor Shark and Wild Swarm, while ensuring Reel Hot Games continues to attract players who enjoy a classic casino feel.
Big Bamboo Merch Drops
To celebrate one of their most iconic series, Push Gaming have recently shared a behind-the-scenes look at their new merch production line on LinkedIn, all designed to “feel as premium as the gameplay.”
The box contents is themed around their latest release, Big Bamboo 2, which launched network-wide on 25th March 2026, complete with chopsticks, bamboo ramen spoons, and other goodies.
The reveal offers a glimpse into how Push Gaming is expanding their brand beyond the reels, creating a physical connection that deepens the player’s bond with the Bamboo series.
Releasing merch is a smart move that not many slot studios do, reinforcing brand identity while engaging both operators and players.
Exclusivity, limited drops, and actually usable items can all help titles maintain momentum post-launch, a strategy that Push Gaming seems to be leaning into.
Market Expansion
True to form, Push Gaming continues to push forward into new markets and expand globally, strategically targeting European and LATAM markets.
Their portfolio recently launched with Napoleon Casino in Belgium and StarGames in Germany, broadening their sphere of influence in Europe.
The studio is also entering the LATAM region via an exclusive launch with Bet365 in Buenos Aires, offering their market-leading games like Wild Swarm 2, Mad Cars, and 10 Flaming Bisons.
Following this, they’ve also recently appointed Marcieli Pelizzaro as their Head of LATAM to oversee the explosive growth in the region.
This expansion seemed like a natural next move, pinned by strong localisation efforts – their games are already available in multiple languages, ensuring a smooth entry into new markets.
Growth & Strategy
Behind the scenes, Push Gaming has also been strengthening their leadership team, with the recent appointment of Alistair Johnston as Chief Commercial Officer, following the earlier hire of Chris Arriola as Chief Operating Officer.
With a wealth of experience across two of the most recognised names in iGaming, Evolution and Games Global, Johnston signals a clear focus on commercial expansion and market growth.
In an official press release from Push Gaming, Johnston has the goal of expanding the studio’s global footprint in key regulated markets like Italy and Brazil, as well as enhancing engagement through their in-house progressive jackpot mechanic, PrizeFlex.
In terms of the UK market, Push Gaming has also recently gone live with LottoGo, offering their full suite of slots.
Final Thoughts
With an exciting roadmap, expanding global footprint, and a growing focus on both modern and traditional audiences, Push Gaming, of course, continues to push ahead with their player-first approach.
Between developing their flagship series and continued experimentation with fresh ideas and new mechanics, 2026 is shaping up to be another big year for the London-based studio – and something our team here at Fruity Slots will be keeping a close eye on.
As always, you can expect to see our honest opinions and first impressions on their latest releases in our slot reviews.
