The FruityMeter™ – How We Score and Review Online Casinos
What Is the FruityMeter™ and Why It Matters
We’ve always taken our casino reviews incredibly seriously, but we realised we needed a way of standardising things. While some of our reviewers really love instant withdrawals, others prioritise a packed slots catalogue over everything else.
The FruityMeter helps us to take all of the information we find out about a casino (from our tests, our streamers, and our community) and turn it into one single figure.
The idea actually came from one of our YouTube live streams, where viewers loved the concept and saw it as a great way to build even more trust.
We can then share that number with you, so that you know exactly where it stands on our sliding scale. Below is how the FruityMeter works, along with all of the info we put into it.
Licence
Before we even fire the FruityMeter up, we check for a licence from the UK Gambling Commission. Without this licence, we can’t guarantee the safety, or fairness of the casino – so we won’t even bother.
Once we’ve confirmed the casino has a current UKGC licence, we start the review.
Number of Games
We prioritise the casinos with more than 1,000 games. Some might have slightly under and some might have thousands more. However many games they have, we’ll be sure to tell you in our reviews.
The FruityMeter gives extra points to UK online casinos with considerably over 1,000 games and knocks points off if they’re considerably under.
Slots in Particular
We love all casino games, but we particularly enjoy slots. So, there are extra points on offer for a particularly strong slots offering. We like to see lots of top-tier providers (like Pragmatic Play, Nolimit City, Hacksaw Gaming, Play’n GO etc). We also love online slot sites that show off their originality with exclusive slots too.
Bonuses
Next on our checklist is bonuses. We won’t ever recommend you a site without a casino welcome bonus, but it doesn’t stop there. We look at the overall range of bonuses to make sure there are plenty for existing players as well as new ones.
Then we check out any special perks or promotions. You might get a free daily spin on a prize wheel, or be able to maximise your winnings by entering tournaments. If we spot any fun additions like this, the FruityMeter bumps up the score.
Bonus Terms
Once we’ve had a look at the overall availability (and size) of the bonuses, we move onto the fun bit… looking through bonus terms. We know that most of you don’t love reading through the T&Cs, but it really is important!
We check wagering requirements to make sure they’re fair and achievable. We look at win caps, max bet limits, game contributions, and expiry dates too. Once we’re sure we’ve left no stone unturned, we tally up the score and the FruityMeter adds it to the list.
Security
Security already gets a small tick, just for having a UKGC licence, but we aren’t quite finished yet. We look for SSL encryption (that little padlock in the URL bar). Then, we make sure the site is independently audited for fairness (by the guys at eCOGRA or iTech Labs).
Payments
Waiting around for ages for a payout isn’t fun for anyone, so quick payouts are on our list. The FruityMeter gives the best score to sites with instant withdrawals with no fees. If a site can’t quite manage instant casino withdrawals in the UK, but can do it in under 24 hours, then they get a boost to their score too.
Having a solid choice of payments is also helpful. We expect debit cards and bank transfer as a minimum, but prefer for casinos to have at least one e-wallet, and another option like a prepaid card, or mobile payment provider too.
Customer Service
We really hope that you have a great time playing slots at any of our recommended sites. But, sometimes things go a little awry. If that happens you need to have great a great customer service team on your side.
The FruityMeter gives bonus points to sites with 24/7 live chat, especially those who reply within 5 minutes. We also look for phone support, email support and social channels too. In all of our reviews we actually ask the customer support team a question (usually a tricky one!) to see how quickly and helpfully they respond.
Responsible Gambling Tools
As part of their UKGC licence, casinos have to offer a set of responsible gambling tools. However, some casinos go above and beyond. These sites offer tools that you are in control of, right in your account settings. These could be deposit limits (great for budgeting), time limits and reminders, or simply self exclusion.
If sites make it really easy to use responsible gambling tools, they get a boost to their FruityMeter score.
Hands On Review
We couldn’t review a site unless we’d played on it right?! As well as being seriously thorough researchers and reviewers – we’re players too. If a site passes all of these checks then we carve out a couple of hours to put it through its paces.
We’re sure to play on mobile and desktop, to make sure there are no hiccups on either. We make a deposit with actual money, claim a bonus (to make sure it works) and if we win anything we withdraw it – to see if those withdrawal times are really accurate. Finally, we try out the filtering tools and keep an eye on loading times.
At the end, if we’re impressed, we move onto the next step.
Player Feedback
One of the things that makes Fruity Slots unique is our community! Before we publish our review, we get feedback directly from you, via livestream chats, Discord, Youtube comments, and emails too.
The best slot sites aren’t just the ones that impress reviewers, they’re the ones that players love too. The FruityMeter takes into account the comments that our slots community has about the casino and factors this into its rating.
Fact Checking
Before we finally click publish on our casino review, we fact check. While all of our team are nothing short of super-sleuths when it comes to checking bonus terms, every now and again we spot an inconsistency. We combine the knowledge of our writers, streamers, and testers to make sure we’ve got everything spot on.
This final step helps us make sure we put all the right data into the FruityMeter and include all the information that you need to know in our reviews.
Constant Review
Things in the online casino world move quickly. So, we have to work hard to stay on top of it! We revisit our casino reviews often to make sure they’re still accurate. This involves checking bonus terms, recounting casino games, looking into any new features, and drops in quality too.
If anything changes, we alter the data for the FruityMeter and you’ll see a change in its score.
As you can see, there are a lot of steps involved in making it as one of our recommended casinos! If you see a site with a FruityMeter™ score, it means we have tested it, monitored it, and approved it based on real experiences from both our team and our community.
FAQs Regarding The FruityMeter™
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How is the FruityMeter™ score calculated?
We combine hands-on testing, bonus terms, community feedback, game variety, withdrawal speed, and more into a single score. Every casino is rated using the same criteria to keep it consistent and fair. -
Can a casino’s FruityMeter™ score change over time?
Yes – we regularly update scores. If a casino improves its features or falls behind, we adjust the FruityMeter™ rating accordingly. -
Do you get paid to rate casinos higher?
No. The FruityMeter™ is based on our experience, player input, and real testing. We only recommend sites that genuinely perform well for players. -
Is the FruityMeter™ used on all casinos you review?
We use it for all active UKGC-licensed casinos that we have fully tested. If we have not played or deposited ourselves, we won’t assign a FruityMeter™ score. -
What is a good FruityMeter™ score?
A high score usually means the casino offers great slots, fast payouts, fair bonuses, and strong player feedback. We include the exact number in our reviews so you can easily compare.