Novomatic – From Austrian Gaming Cabinets to Global Online Success
Novomatic was founded in 1980 by Johann Graf in Gumpoldskirchen, Austria, beginning as a manufacturer of gaming cabinets and casino equipment for land-based venues. The company initially focused on creating slot machines, electronic roulette, and sports betting terminals that became fixtures in European arcades and casinos throughout the 1980s and 1990s.
The transition to digital gaming began with Novomatic’s acquisition of Greentube in 2010. Originally established in the late 1990s as an independent online gaming developer, Greentube became Novomatic’s digital division, tasked with adapting the company’s popular land-based titles for online platforms whilst developing new content specifically for digital audiences. Today, Novomatic remains headquartered in Austria, with Greentube operating from Vienna and maintaining offices across Europe and North America.
Novomatic’s Game Portfolio
Greentube’s portfolio has expanded to over 400 games, with online slots forming the core of their offering. The catalogue includes faithful digital adaptations of Novomatic’s most successful land-based titles alongside new creations developed specifically for online audiences. Beyond slots, the portfolio encompasses table games, video poker, video bingo, and social casino platforms.
The company’s approach balances nostalgia with innovation, ensuring that classic titles retain their appeal whilst introducing modern features and mechanics. This strategy has proven particularly effective in European markets, where many players are already familiar with Novomatic’s land-based legacy. The provider maintains a steady release schedule with several new titles launched annually.
Best Novomatic Slots
Novomatic’s most recognisable titles span decades of gaming evolution, from classic fruit machines to elaborate themed adventures. Their portfolio includes some of the industry’s most enduring and influential slots:
- Book of Ra Deluxe – The legendary Egyptian-themed slot featuring expanding symbols and free spins, widely considered one of the most influential slots ever created
- Sizzling Hot Deluxe – A classic fruit slot that exemplifies Novomatic’s land-based heritage with simple gameplay and frequent payouts
- Lord of the Ocean – An underwater mythology slot with similar mechanics to Book of Ra but featuring Poseidon and oceanic themes
- Dolphin’s Pearl Deluxe – A long-running aquatic adventure with pearl scatter symbols and lucrative bonus rounds
- Lucky Lady’s Charm Deluxe – A mystical slot featuring crystal balls and lucky charms with expanding wilds during free spins
- Cops N Robbers – A crime-themed slot following robber Bert and his dog Bonzo, offering substantial win potential
Features and Mechanics
Novomatic has developed comprehensive gaming systems and technological solutions that enhance both player experience and operator efficiency. Their signature mechanics have become industry standards:
- Diamond Mystery™ – A series of slots enhanced with four-level progressive jackpots that can trigger on any spin
- Plurius™ – A server-based gaming solution enabling operators to run linked content seamlessly across land-based, online, and mobile channels
- Expanding Symbol Mechanics – Novomatic’s signature feature where selected symbols expand to cover entire reels during bonus rounds
- Greentube Mynt – A complete development and distribution technology stack designed specifically for modern iGaming operations
- Greentube Pro – A white-label platform for social casinos and branded loyalty applications
Global Licensing and Market Reach
Greentube holds licences from multiple key regulatory bodies, including the UK Gambling Commission and Malta Gaming Authority, enabling distribution across regulated European markets. The company’s extensive licensing portfolio allows them to operate in numerous jurisdictions whilst maintaining compliance with local gaming regulations.
As one of Europe’s largest gaming technology companies, Novomatic serves operators across more than 50 countries worldwide. Their omnichannel approach connects land-based venues with online platforms, creating integrated gaming ecosystems that benefit both operators and players. This global reach, combined with their regulatory compliance expertise, has established Novomatic as a trusted partner for casino operators of all sizes.
Our Favourite Novomatic Slots
Book of Ra Deluxe stands as Novomatic’s crowning achievement, transforming the simple concept of an ancient Egyptian treasure hunt into one of the most recognisable slot games worldwide. The expanding symbol mechanic during free spins creates genuine excitement, whilst the classic 5×3 layout ensures accessibility for players of all experience levels.
Sizzling Hot Deluxe represents everything that makes Novomatic special – straightforward gameplay, reliable payouts, and that unmistakable land-based casino atmosphere translated perfectly to digital format. With its 5 paylines and classic fruit symbols, it proves that sometimes the simplest concepts create the most enduring entertainment.
Our Final Thoughts on Novomatic
Novomatic occupies a unique position in the online slots market, bridging the gap between traditional land-based gaming and modern digital entertainment. Their strength lies in creating games that feel immediately familiar whilst incorporating enough innovation to remain relevant in today’s competitive landscape.
The provider’s appeal is particularly strong among European players who appreciate the nostalgic connection to classic casino gaming. Whilst their visual style may appear dated compared to some contemporary providers, the solid gameplay mechanics and proven track record of fair, entertaining slots ensure Novomatic remains a valuable addition to any casino’s game library.
All Novomatic Slots
FAQs about Novomatic Slots
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When was Novomatic founded?
Novomatic was founded in 1980 by Johann Graf in Gumpoldskirchen, Austria. -
Where is Novomatic headquartered?
Novomatic remains headquartered in Austria, with their digital division Greentube operating from Vienna. -
How many games does Novomatic offer?
Greentube’s portfolio has expanded to over 400 games, primarily focusing on online slots. -
What is Novomatic’s most famous slot?
Book of Ra Deluxe is widely considered Novomatic’s most recognisable and influential slot game. -
Does Novomatic hold a UK licence?
Yes, Greentube holds licences from multiple regulatory bodies including the UK Gambling Commission and Malta Gaming Authority. -
What makes Novomatic slots distinctive?
Novomatic is known for expanding symbol mechanics, classic land-based casino aesthetics, and reliable gameplay systems. -
What is Greentube?
Greentube is Novomatic’s digital division, acquired in 2010 to handle online gaming development and distribution. -
In how many countries does Novomatic operate?
Novomatic serves operators across more than 50 countries worldwide through their extensive licensing portfolio.
