Novomatic

Novomatic – From Land-Based Casinos to Online Success

Novomatic was founded in 1980 by Johann Graf in Gumpoldskirchen, Austria, beginning as a manufacturer of gaming cabinets and casino equipment for land-based venues.

The developer initially focused on creating slot machines, electronic roulette, and sports betting terminals that became fixtures in European arcades and casinos throughout the 1980s and 1990s.

The transition to digital gaming began with Novomatic’s acquisition of Greentube in 2010. Originally established in the late 1990s as an independent online gaming developer, Greentube became Novomatic’s digital division, tasked with adapting the company’s popular land-based titles for online platforms.

Today, Novomatic remains headquartered in Austria, with Greentube operating from Vienna and maintaining offices across Europe and North America.

Novomatic’s Game Portfolio

Greentube’s portfolio has expanded to over 400 games, with online slots forming the core of their offering.

The catalogue includes faithful digital adaptations of Novomatic’s most successful land-based titles alongside new creations developed specifically for online audiences.

Beyond video slots, the portfolio encompasses table games, video poker, video bingo, and social casino platforms.

The company’s approach balances nostalgia with innovation, ensuring that classic titles retain their appeal whilst introducing modern features and mechanics.

This strategy has proven particularly effective in European markets, where many players are already familiar with Novomatic’s land-based legacy.

The provider maintains a steady release schedule with several new titles launched annually.

Best Novomatic Slots

• Book of Ra Deluxe – The legendary Egyptian-themed slot that introduced the book slot genre, featuring expanding symbols and free spins
• Sizzling Hot Deluxe – A classic fruit slot that exemplifies Novomatic’s land-based heritage with simple gameplay and frequent payouts
• Lord of the Ocean – An underwater mythology slot with similar mechanics to Book of Ra but featuring Poseidon and oceanic themes
• Dolphin’s Pearl Deluxe – A long-running aquatic adventure with pearl scatter symbols and lucrative bonus rounds
• Cops N Robbers – A crime-themed slot following robber Bert and his dog Bonzo, offering substantial win potential

Novomatic Features and Mechanics

Novomatic has developed comprehensive gaming systems and technological solutions that enhance both player experience and operator efficiency.

Their signature mechanics have become industry standards:

• Diamond Mystery™ – A series of slots enhanced with four-level progressive jackpots that can trigger on any spin
• Plurius™ – A server-based gaming solution enabling operators to run linked content seamlessly across land-based, online, and mobile channels
• Expanding Symbol Mechanics – Novomatic’s signature feature where selected symbols expand to cover entire reels during bonus rounds
• Greentube Mynt – A complete development and distribution technology stack designed specifically for modern iGaming operations
• Greentube Pro – A white-label platform for social casinos and branded loyalty applications

Novomatic Global Licensing and Market Reach

The studio holds iGaming licences from multiple key regulatory bodies, including the UK Gambling Commission and Malta Gaming Authority, enabling distribution across regulated European markets.

The company’s extensive licensing portfolio allows them to operate in numerous jurisdictions whilst maintaining compliance with local gaming regulations.

As one of Europe’s largest gaming technology companies, Novomatic serves operators across more than 50 countries worldwide.

Their omnichannel approach connects land-based venues with online platforms, creating integrated gaming ecosystems that benefit both operators.

Novomatic occupies a unique position in the online slots market, bridging the gap between traditional land-based gaming and modern digital entertainment.

Their strength lies in creating games that feel immediately familiar whilst incorporating enough innovation to remain relevant in today’s competitive landscape.

“Book of Ra basically founded the entire book genre, and it’s wild that a game designed for 1990s gaming halls still holds its own against modern releases today.” Maya, Content Editor

“Greentube’s digital adaptations of Novomatic’s arcade classics are such a rare bit of consistency in this industry. Whether it’s Sizzling Hot or Lucky Lady’s Charm, you know exactly what you’re getting.” Jamie R., Fruity Slots Co-Founder & Streamer

FAQs about Novomatic and Greentube

• When was Novomatic founded?

  Novomatic was founded in 1980 by Johann Graf in Gumpoldskirchen, Austria.
• Where is Novomatic headquartered?

  Novomatic remains headquartered in Austria, with their digital division Greentube operating from Vienna.
• How many games does Novomatic offer?

  Novomatic and Greentube’s portfolio has expanded to over 400 games, primarily focusing on online slots.
• What is Greentube?

  Greentube is Novomatic’s digital division, acquired in 2010 to handle online gaming development and distribution.
• What is Novomatic’s most famous slot?

  Book of Ra Deluxe is widely considered Novomatic’s most recognisable and influential slot game.
• What makes Novomatic slots distinctive?

  Novomatic is known for expanding symbol mechanics, classic land-based casino aesthetics, and reliable gameplay systems.
• In how many countries does Novomatic operate?

  Novomatic serves operators across more than 50 countries worldwide through their extensive licensing portfolio.