Blueprint Gaming has relaunched and rebranded its engagement platform.
The British-based game provider, part of Merkur Group, has renamed its engagement platform Blueprint Retain.
As a result of a new partnership with The Rank Group, changes to the platform have been made.
What the collaboration aims to do is repackage Blueprint’s popular in-game tools in a new way.
Essentially, Blueprint’s new suite aims to be an enhanced version of what the game provider offered, but in a way that improves engagement and makes bonuses more efficient.
What Does This Mean?
There will be an optimised version of Blueprint’s engagement platform, complete with existing mechanics like Free Spins & Win Spins and Chained Bonusing.
This is not the first rodeo for Blueprint, as their in-game tools have been used in a collaboration with UK-based casino Lottomart, which also featured a TV campaign.
In this collaboration with The Rank Group, the Chain Bonusing tool was highlighted as one of the more important features, because it creates personalised promotions to create individual player experiences based on their game interests and playing habits.
Jack Lawson, the Senior Account Manager at Blueprint Gaming, said of the new feature: “This new feature gives operators the ability to chain marketing offers together to create promotional journeys for specific player segments, making the player journey more personal and exciting.”
Primarily, the rebrand of the engagement platform on Blueprint was done to ensure that casino operators have more tools to stand out from competitors, attract new players, and retain old ones.
Are Built-In Game Promotions Common in Online Casinos?
Yes, some online casinos have these tools inside their promotional options. Playtech‘s IMS engagement system lets operators set up automated campaigns and offers that can be triggered by players in cross-platform promotions.
In 2018, Playtech worked with Thunderbite to integrate its tools into Playtech’s IMS system.
With this, they were able to turn expected bonus rewards into mini games for players as an added feature.
In the future, it’s safe to assume other providers will develop similar systems if they don’t have them now.
Additionally, there may be AI integration to personalise promotional offers based on players’ algorithms, playing time, and game categories on a casino’s website.
