BetGoodwin Casino has embarked on an exciting new adventure; the casino collaborated with EveryMatrix on an exciting new sportsbook
EveryMatrix, the Malta-based igaming software provider, has launched a sportsbook for the UK market.
The two companies have signed a multi-year agreement to expand regulated operations in London and the rest of the UK.
BetGoodwin is relatively new to the UK casino scene, launching in 2022 under Goodwin Racing Limited.
It has quickly become one of the UK’s fastest-growing casinos.
The new platform is an advancement for both companies, as it delves into the UK sports market, with live betting on Premier League games (specifically on English teams) and other UK favourite sports.
What Does The Deal Mean For UK Players?
For UK customers, this means they get access to a fully functional sportsbook that is bigger and better than ever. Features in this sportsbook include:
- Pre-live and live Bet Builder in 11 sports.
- Early/partial/auto cash outs.
- Odds Boost.
Also part of the sportsbook are exclusive promotions, welcome bonuses, and more advanced algorithms to show players new sports and options they may like, based on their betting activity.
The two iGaming companies also went live with EveryMatrix’s very own horse racing-focused product. Thousands of races are available all the time across 20 different areas of the world.
Ebbe Groes, Group CEO and co-founder of EveryMatrix, called the collaboration a natural “next step” in their partnership with BetGoodwin.
The horse racing element offers streaming, wide market coverage, and full integration with EveryMatrix tech, giving BetGoodwin a flexible racing solution across online, retail, and telebetting.
The system works with the OddsMatrix platform to deliver smarter bonuses, precise odds control, and automated pricing and payouts.
While BetGoodwin already has a sportsbook, the feature-driven one provided by EveryMatrix updates their sportsbook and sets them apart from competitors.
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