Lottoland Casino has partnered with Incentive Gaming to expand its real money casino game library.
The games will be taken from Incentive Studios and go live this month.
Incentive Gaming is new to the UK gambling scene, having acquired a gambling license from the UKGC in April 2025. Back in June 2025, the game provider announced the creation of its studio division, which will offer “real money game formats like Crash, Tower, and Arcade”.
Lottoland is a big player in the UK casino scene, having launched back in 2013.
The partnership is not new to Incentive Gaming, as the game provider previously worked with Bet365.
But what does the partnership mean for both parties?
What Is The Partnership?
The game provider wants people to keep playing, and aims to do this by providing engaging games with lucrative rewards.
They emphasise that the games will be mobile-focused and will be created with a larger iGaming audience in mind, not just the UK.
The agreement will see these games by Incentive Studios included in Lottoland’s online gaming catalogue. Since Incenctive Gaming is new to the UK, the benefit is accessing an existing UK customer base while Lottoland stocks the games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said of the partnership, “Lottoland has an incredible reputation for innovation and trust, so we’re delighted to partner with them to bring our games to their players. This collaboration gives us the perfect opportunity to keep learning while pushing the boundaries of what real-money gaming can deliver.”
Does Lottoland Already Have Real Money Titles?
Lottoland is a casino known for real money games alongside its main lotto attraction. They have multiple lottery games and are considered one of the best UK lottery sites. Furthermore, the casino is known for its high-stakes games, jackpots, and real money titles. For Incenctive Gaming, this expansion offers them the opportunity to showcase their new games to a UK audience while also continuing to build on their UK market.
They recently partnered with Jumpman Gaming in August, who were their first UK partner. The games have already been launched here and provided a way to experiment with the UK market to see what players thought of the games.
They hinted in August that they had other UK partnerships in the pipeline, which could see the game provider become a staple in UK casinos, but only time will tell.
