Game studio Peter & Sons has expanded into Europe with its partnership with Malta-based casino giant Videoslots.
However, Peter & Sons have not just joined Videoslots, they’ve joined all five of its brands under the Videoslots Limited umbrella.
The Barcelona-based game provider, whose slogan is be the goat, has marked a landmark collaboration with the partnership.
The collaboration sees Peter & Sons expand further into Europe in Denmark, Sweden, and the UK.
Peter & Sons was founded in 2019 and focuses on quirky video slots and high-performance games. Their games are different from those of other providers, as they focus on quality audio and a variety of game features.
But what does their collaboration mean?
What Is Happening With The Collaboration?
In summary, Peter & Sons and their games are being integrated into the Videoslots brand and its sister brands.
This is significant because Videoslots is one of the big players in the online casino industry in Europe, with thousands of games and a large provider base.
Five of Videoslots’ brands will see the Peter & Sons games come to their catalogue:
- Mr Vegas.
- Kungaslottet.
- Mega Riches.
- Dbet.
- Videoslots.
This is not the first expansion Peter & Sons has made into the European market. Recently, they worked with Italian iGaming brand Sisal to expand into Italy, and before with UK operator Tote Gaming to get started in the UK market.
Yann Bautista, Commercial Director and Founder at Peter & Sons, said of the partnership: “We are thrilled to partner with Videoslots, a major operator known for its innovation and player-first approach. Videoslots has a huge reach, which allows us to bring our crazy vision to a wider audience across multiple jurisdictions.”
Has Videoslots Worked With Many Foreign Providers?
Videoslots has collaborated with numerous international providers, making it one of the largest online casinos. Because the casino and its sister brands have access to so many providers, it is obvious that they are open to collaboration and have worked with many providers, and outside of Europe.
Additionally, Videoslots is a great platform to expand into for Peter & Sons because they have many different brands. Even if the brands come under their company, many players will not know of every casino brand under the company. Therefore, when they come across the games from Peter & Sons, they will consider them brand new, rather than repetitive, like they might if they had memberships at all five casinos.
Furthermore, expanding into multiple brands is a smart business move because Peter & Sons can compare how well their games perform in each casino. If their games don’t perform well in one casino, they can remove them. No harm, no foul.
