Push Gaming is broadening its horizons with some new business ventures.
The B2B gaming supplier revealed in early September 2025 that it had developed two new gaming categories and a brand new sub-brand.
The bold move by the gaming provider, which was established in 2010 in the UK, was detailed in a blog post.
How Is Push Gaming Expanding?
Two new content categories are being released under the slot provider. These are Push Originals and Push Actions. Push Originals is a category where signature gaming titles of the brand will be displayed. The first will be in a reimagined version of Bamboo Ways.
In the reimagined version of the Push Gaming hit, there will be signature push features in-game, such as expanding wilds and The Golden Bamboo. However, in addition to those features, the game will feature a new expander symbol, which “expands mysteries vertically or horizontally” to create new winning possibilities.
Push Actions will reside alongside the first category, with a new sub-brand called Reel Hot Games.
The brand is known for continuous expansion. Back in February 2025, they launched PrizeFlex, a customisable jackpot feature that could be enabled in any casino game. Operators can set up different types of jackpots, such as single-tier daily prizes, adjust how contributions are handled at very high speeds, apply tailored math models, and configure settings for specific markets.
Why is Push Gaming Expanding?
In their post about the expansion, Push Gaming says they are expanding in this way to “reach a larger audience” while simultaneously remaining committed to their company values. Although Push Gaming is an established game provider, the company seems to want to go in a new direction, resulting in the carefully curated expansion.
Push Originals – What Is It?
The first game category, Push Originals, is primarily to expand the company’s target audience. It was made to “target slot enthusiasts” using games with intense slot mechanics and gameplay. Primarily, the games under this category that the company wants to push (no pun intended) will be slots, aiming to make them more exciting and focus on highly volatile gameplay.
Push Actions – What Is It?
Push Actions is the second category, which targets more casual players and focuses on good-quality gameplay, with nice graphics and vibrant themes. The purpose of this category is to provide entertaining gameplay for players without needing to learn complicated mechanics. One example of a recent release that will be regrouped under the Push Actions umbrella is 10 Flaming Bisons.
Reel Hot Games
Reel Hot Games is a major part of the Push Gaming Expansion and rebrand that focuses on providing classic slot experiences. In other words, Push Gaming is aiming to appeal to those who love a good live casino or table game with Reel Hot Games.
They’ve hinted that the games under the new sub-brand will feature “iconic symbols and themes enhanced by modern mechanics”.
Market targets for this brand include:
- US
- Netherlands
- Romania
- Greece
Bamboo Ways will also be the first game featured under the new brand, after Push Gaming trialled the launch of a prototype game, Power Vault, designed with Reel Hot Games in mind.
Power Vault was launched in March 2025 in the UK and Brazil, and is a modern version of a fruit machine slot.
What Will Happen To Old and Upcoming Push Games?
In their press release, the game provider said their existing and upcoming titles will be categorised accordingly under the new categories, although they did not specify where each title is going.
George Fil, Director of Product Strategy at Push Gaming, said of the expansion: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us”.
No date has been announced yet for the launch of Push Gaming’s new brand and game categories, but we will keep our eyes peeled and update!
