The UK-based game provider, Inspired Entertainment, has formed a big partnership with EstrelaBet, a Brazilian betting operator. Inspired Entertainment announced the partnership on September 11.
The move will see the B2B provider’s game titles expand into the Brazilian market.
This is not the first time a UK-based game provider has expanded into Brazilian waters. Slingo games creator Gaming Realms expanded into Brazil at the beginning of 2025 and reported large profit as a result.
Maybe these UK and Brazil iGaming partnerships can foster a new relationship between the two countries, who knows?
Now, let’s dive into the partnership details.
How Will The Partnership Work?
In their press release, the UK gaming provider said the integration of their game titles to EstrelaBet will be made possible by SoftSwiss. For those who don’t know, SoftSwiss is a leading software provider for the iGaming industry and helps brands in the industry to launch and merge. They have been operating since 2008 and began working with cryptocurrency in 2013.
Through this software, players in Brazil will have access to Inspired’s most popular online slots, such as Big Fishing Fortune. However, the games are not just being re-released and localised for Brazilians. There’s more to it than that!
What Else Is Happening With The Brazil Expansion?
In this partnership, the Inspired gaming titles will have new content releases, which the gaming provider describes as “fan-favourite classics, innovative mechanics, and seasonal experiences”.
Claire Osbourne, who is the Vice President of Interactive at Inspired Entertainment, said, “We’re thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform”.
She continued, “This partnership marks another important step in expanding Inspired’s reach in one of the world’s most exciting and fast-growing iGaming markets.”
Echoing a similar sentiment, Fellipe Fraga, the Chief Business Officer at EstrelaBet, called Inspired Gaming an “ideal partner”.
What Could This Mean For The UK And Brazilian Sector In The Future?
Such a collaboration is significant for the UK and the Brazilian IGaming sectors. Individually, this strengthens both Inspired and EstrelaBet’s place in the newly regulated Brazilian gambling market. On a wider scale, the partnership shows a strong relationship between UK-based providers and the Latin American market, which could pave the way for bigger expansions into Brazil and other parts of Latin America in the near future.
Both countries benefit from the collaboration. In Brazil, where gambling was mostly censored until recently, this collaboration provides them with access to new diversified content and gives the country a chance to grow as a hub for the online gambling business.
For the UK, it highlights the success of UK-based operators and shows that cross-market collaboration can be successful with innovative technology and careful planning.
