iGaming giant Evolution has finalised a deal with Livespins Hold Ltd, worth up to €5 million, in addition, the provider will offer a payout based on the streaming supplier’s performance in 2026 to secure the deal.
The new partnership forms a key component of Evolution’s Product Leap strategy, which is aimed at delivering unparalleled experiences to players, focused on innovation.
The new integration with Livespins, enhances its position in the online gaming market as well as adding a new form of live entertainment to its ever-expanding portfolio.
Who is LiveSpins?
Livespins is a multinational B2B company that has evolved from a concept of social play into a fully-fledged iGaming business, allowing players to enjoy shared experiences. Created to enhance the social aspects of online gaming,
Livespins aims to make gambling more interactive and engaging by integrating live-streaming elements into traditional online slot sites.
Working across a variety of categories in the online gaming market including slots, live casino, bingo, instant games and crash games. Its solutions are licenced and regulated in markets worldwide including the Malta Gaming Authority.
Livespins allows players not only to watch but also ‘Bet Behind’ a streamer, mirroring their decisions and enjoying the same rewards or losses. Its distinct betting system has been noted for providing a more integrated experience for streaming, fostering community and allowing fans to engage in the action rather than passively observing.
This social component helps to foster a stronger sense of community, making Livespins particularly attractive to a younger audience that craves interactivity and connection in their entertainment experiences.
What makes Livespins so unique is that players can create an emotional connection with the streamer, allowing them to watch, wager and chat at the same time. By empowering players to bet on a particular spin, it allows them to benefit from the same multiplier awarded by a game.
By allowing viewers to share the same outcomes as their chosen streamer, the platform heightens the emotional stakes of the game. It’s not just about watching; players are invested in the result, which makes for a far more immersive and communal experience.
Trusted by a range of top suppliers, Livespins has partnered with the likes of Yggdrasil, Relax Gaming and 1×2 Network.
As with many of the more innovative concepts in the industry, its target demographic is untapping the lucrative potential of tech-savvy millennial and Gen-Z players through building a community headed by streamers and influencers.
What This Means For Livespins
Evolution’s decision to partner with Livespins represents a significant milestone for the streaming supplier. Evolution is no stranger to acquisitions and partnerships, having built an impressive portfolio of brands over the years.
Their acquisitions of NetEnt, Red Tiger, Big Time Gaming, and Nolimit City have empowered Evolution to dominate online casino pages.
With over 40 providers already integrated into Livespins’ platform, this new deal opens the door for its streamers to gain access to Evolution’s entire gaming catalogue, significantly expanding the variety of content they can offer their audiences.
Soon after finalising the deal, Livespins announced it had integrated with Nolimit City, a move that capitalises on the studio’s surge in popularity and distinctive, streamer-friendly themes – showing LiveSpins quickly taking advantage of the content now available to them through the deal.
Livespins will also undoubtedly be hoping to cash in on Evolution’s vast global operator network and expand its reach away from crypto-only sites to established operators in the casino landscape.
Evolution Comments
Commenting on the deal, Evolution CEO, Martin Carlesund said: “Livespins is a unique proposition that has shown solid engagement metrics and adoption by players and one we believe will be a great addition to the Evolution portfolio.
“Over the years, we have garnered a reputation for identifying new and interesting technology which is why I’m thrilled that we have reached an agreement with Livespins,” he added.
Evolution CPO Todd Haushalter commented: “Playing along with a streamer is a whole new way to play online casino games. This was on our roadmap, so when the opportunity with Livespins arose, things moved quickly.”
On the other side of the deal, Chris Scicluna, CEO of Livespins said, “This is an unprecedented milestone for Livespins and we couldn’t be happier to be joining the Evolution Group. “We are still in the start-up phase of our business and to attract the attention of Evolution, is incredibly rewarding. It also is a reflection of all the hard work that our team has poured into this concept since we launched and the unwavering belief that this product would revolutionise the industry.”
The Future of Live Entertainment?
Evolution is already a leader when it comes to live casino games, and this deal with Livespins could mark the beginning of a new era in live entertainment. This deal may represent a merging of “live” experiences within the online gaming market, combining live casino gaming and live streaming into a unified category for Evolution as it ventures into uncharted territory.
Historically, regulated operators have been slow to embrace streaming, but with the backing of a major player like Evolution, more may begin to recognise the untapped potential of streaming as a powerful tool for player engagement and a lucrative revenue stream.
Our Opinion
While Livespins has yet to be fully embraced by fiat casino operators, it’s encouraging to see major suppliers like Evolution recognising its potential. This development suggests a positive trajectory for the streaming community, which is increasingly gaining traction alongside computer gaming and beginning to earn respect within the wider community.
Whilst the iGaming industry has typically lagged in recognising the value of streamers, this deal could represent a significant shift. However, it remains to be seen whether this marks the future of live streaming in the gaming world or if it will continue to be viewed as a novel concept that audiences specifically those of an older generation aren’t actively seeking.
