Jamie: Introduce us to Kendoo and what the studio is all about?
Olga: Kendoo is a slot provider that empowers online casinos and aggregators with highly engaging games designed to deliver strong player experiences. At our core, we’re focused on quality in everything we do, from game concepts and mechanics to visuals and performance.
We have a deep understanding of what works in the slot industry and what players are looking for, and we build our products around that knowledge. Rather than chasing quantity, our approach is to create games that combine proven concepts, premium execution, and entertainment value. Our goal is simple: to develop games that players love to play and that help our partners grow their business.
Jamie: What was the core idea behind Diamond & Jokers concept and design?
Olga: Diamond & Jokers: Hold and Win was developed as the next step in expanding our portfolio of classic fruit-themed games. We already have a strong collection in this category, and with this title we wanted to bring something familiar to players while adding a fresh layer of excitement. The key idea was to combine the timeless appeal of a classic fruit slot with the proven Hold and Win mechanic, creating a game that feels both nostalgic and engaging. The goal was to keep the recognizable atmosphere players enjoy while introducing a feature that enhances gameplay dynamics and retention.
Jamie: How do the mechanics support engagement and retention?
Olga: The mechanics support engagement and retention by balancing familiarity with unpredictability. The game is built around a classic and popular mechanic that performs well across different markets, making it easy for players to connect with instantly.
The main game changer is the Diamond Feature, which can dramatically transform the Bonus Game by adding extra Bonus or Collect symbols or increasing existing values. Players never know how the feature will end, it can extend the game, introduce Collect symbols, multiply rewards on the board, or completely change the outcome of the bonus round.
This element of uncertainty keeps excitement high, as every Bonus Game can unfold differently, encouraging players to stay engaged and come back for a new experience.
Jamie: What player behaviours or trends influenced its development?
Olga: The development of Diamond & Jokers was influenced by several player preferences and market trends. We saw strong demand for classic slot experiences that feel familiar and easy to understand, especially fruit-themed games that continue to perform well across different markets.
At the same time, players increasingly expect more dynamic gameplay and feature-driven experiences. Popular mechanics such as Hold and Win continue to show strong engagement because they create anticipation and give players a feeling that every spin can evolve into something bigger. We also noticed that online slot players enjoy mechanics that introduce unpredictability and can significantly change the outcome of a session.
With Diamond & Jokers, the goal was to combine these trends, preserving the simplicity and nostalgia of a classic game while adding features that create excitement, surprise, and replay value.
Jamie: How does this title reflect Kendoo’s wider product philosophy?
Olga: This title reflects Kendoo’s wider product philosophy of continuously evolving our portfolio while staying grounded in what players already love.
As we have a big portfolio of classic fruits-themes, we combine proven classic themes with modern mechanics and technical solutions that enhance gameplay. Diamond & Jokers: Hold and Win is a clear example of this approach, it takes a familiar fruit slot setting and elevates it with engaging features like Hold and Win, Collect mechanics, and the Diamond Feature that introduces unpredictability and deeper game dynamics.
More broadly, the game reflects our mindset of constantly testing and refining new ideas, improving player experience, and adapting to shifting expectations. We aim to deliver fresh emotions and a new “vibe” in each release while ensuring strong mathematical and technical foundations behind the product.
Jamie: Can you tell us anything about Kendoo’s upcoming game roadmap? What can players expect in the coming months?
Olga: We already have a strong roadmap planned through the end of 2026, with a clear focus on delivering games that combine engaging mechanics with high production quality. Players can expect to see titles featuring popular and proven mechanics such as Hold and Win and Pots, alongside new ideas that enhance excitement and player engagement.
About Kendoo
Kendoo is a fast-growing slot provider focused on building commercially driven HTML5 games for the global iGaming industry. Founded in 2024, the studio combines proven slot mechanics with modern feature design, creating titles built around player engagement, retention, and scalable performance across regulated markets.
With a portfolio centred around Hold & Win mechanics, jackpot features, and high-energy gameplay, Kendoo aims to deliver slots that balance familiar player appeal with strong technical stability and consistent results for operators worldwide.
