Who are Fruity Slots?
Our Mission
Fruity Slots exists to help players make informed decisions about where to play.
We believe casino and slot reviews should be built on real testing, not marketing copy. That means depositing real money, playing real games, requesting real withdrawals, and reporting honestly on what we find.
Our priorities are straightforward:
1
Player Safety First
We only feature properly licensed and regulated casinos and take responsible gambling extremely seriously.
2
Transparent Reviews
Every casino rating is backed by our 12-category FruityMeter system with documented evidence and screenshots.
3
Informed Decisions
We present you with all of the facts and stats, so players can make decisions based on what matters most to them.
4
Real-Money Testing
All slots and casinos featured on Fruity Slots are tried-and-tested with our own money before it’s recommended to our readers.
What We Do
What we do here at Fruity Slots can be summed up into five main pillars of content:
Casino Reviews
Every site is tested using our structured five-step casino review process (licence check, deposit, gameplay, withdrawal, support) and rated across 12 categories on our FruityMeter. We currently rate 166 active casinos and have reviewed 286 in total since 2014.
Slot Reviews
We’ve published 2,500+ slot reviews covering games from all major providers. Each review is based on direct gameplay, evaluating mechanics, bonus features, volatility, and how the game actually plays over extended sessions. We include real screenshots from our experience as well as our honest first impressions.
Gambling Guides
We regularly maintain detailed gambling guides on topics like casino bonuses, fast payout casinos, minimum deposit casinos, and new casino sites, as well as general guides on topics like RTP, volatility, KYC, licensing, and slot streaming to help you make informed decisions about where and how you play.
News & Blog
To keep you up-to-date and plugged into the online gambling industry, our News page is home to updates rounding up the most important things happening in the industry, like regulation changes, new studio launches, and exclusive developer Q&As. This is also where we publish our opinion-led pieces and announcements.
Slot Streams
On our YouTube and Kick channels, our dedicated team of streamers will regularly go live, showing off the latest slot releases as well as our viewers own requests, testing them and give our audience a real feel for how these games are like to play – using our own money, of course.
How We Make Money
Fruity Slots earns commission from casino referrals.
When you click a link to a casino on our site and sign up, we may receive a one-time referral fee (CPA) or, in some cases, a small revenue share. This is how we fund the site and our testing process.
There is no cost to you for clicking our links or signing up.
Commercial relationships do not influence our FruityMeter scores, rankings, or review outcomes, and all thoughts posted are our own. Casinos cannot pay for higher placement or ratings.
We do not offer paid placements or sponsored articles. Read our full Advertiser Disclosure for details.
Editorial Independence
Fruity Slots maintains full editorial control over all casino reviews, ratings, and FruityMeter scores.
FruityMeter: How We Guarantee Thorough Reviews
All casinos are evaluated using our 12-point FruityMeter testing framework, which includes real-money deposits, withdrawal speed testing, bonus analysis, game library evaluation, and responsible gambling assessment. Scores are determined by this testing process and cannot be increased or influenced through commercial agreements.
Licensing & Regulation
Welcome Bonus
Bonus Terms & Conditions
Payment Methods
Withdrawal Speed
Ongoing Promotions
Slot Selection & Providers
Table & Live Casino Games
Security & Usability
Mobile Optimisation
Customer Service
Responsible Gambling
Final responsibility for published rankings and editorial standards sits with Jamie Rosen as Co-Founder.
All scoring decisions are based on the FruityMeter framework and documented testing outcomes. Affiliate managers are not involved in editorial decisions.
Read our full Editorial Policy for more information on how we create and maintain our content.
Fruity Slots: By the Numbers
These figures are verified by our team and reflect our work since launching in 2014.
| Metric | Value |
|---|---|
| Casinos Reviewed (lifetime) | 280+ |
| Slot Reviews Published | 2,500+ |
| Hours of Testing | 4,500+ |
| Real-Money Deposits Tested | 650 |
| Withdrawals Tested | 600 |
| Combined Team Experience | 50+ years |
| Website Live Since | 2014 (10+ years) |
| YouTube Subscribers | 79,000+ |
| YouTube Views | 47.2 million |
| YouTube Watch Time | 13.5 million hours |
Awards and Recognition
Fruity Slots has been recognised within the iGaming industry for responsible content creation and influence.
- Most Responsible Streamers (2025) – awarded by Scatters Club
- Power 50 iGaming Affiliates (2021) – included in the industry’s top affiliate list
Over the years, we’ve also been featured in numerous industry press publications, like SBC, Casino Beats, iGaming News, and iGaming Future, as well as many mainstream media outlets like The Sun, The Metro, DAZN, Daily Mirror, The Independent, and many other regional UK titles.
Meet the Fruity Slots Team
Fruity Slots is run by a team of 10+ people across editorial, content, streaming, technology, and operations.
We’re well-placed as experts in the field, with over 50 years of iGaming experience between us.
Here’s our core editorial and review team, and names you might recognise from across the Fruity Slots brand.
You can also head to our Authors page for more insight into our writer’s individual backgrounds.
Founders
- Jamie Rosen – Co-Founder (20 years in iGaming). Previously Head of Marketing at 888. Oversees editorial standards, content accuracy, and the FruityMeter scoring system. Specialises in casino, sports, bingo, and lottery content.
- Josh Green – Co-Founder (18 years in iGaming). Previously Head of Affiliation at William Hill. Leads gameplay testing and review standards. Specialist in slots, bonus mechanics, and casino operations.
- William Barnes – Partner and CTO (9 years in iGaming). Runs the technology behind Fruity Slots and leads Dream Spin, our slot game studio.
Editorial Team
- Maya Sattar – Head of Website Management and Social Media (6+ years). Focuses on regulation, trust signals, and responsible gambling compliance.
- Mark Bowley – Head of Streaming Partnerships and Casino Forum Manager (6+ years). Covers gameplay mechanics, performance analysis, and community feedback.
- Claudia Hartley – Senior Content Writer (8 years). Casino expert specialising in UX, payments, and customer support evaluation.
- Jade Bowley – Head of Slot Content (6 years). Evaluates new slot releases, mechanics, and studio trends.
- Aisley Leeman – Slots Streamer and Content Writer (3 years). Specialises in gameplay behaviour and bonus feature analysis.
Content and Streaming
- Scotty – Head Streamer and Content Creator (8 years). Leads our streaming team and entertainment content.
- Benny – Slots Streamer and Social Media Manager (2 years). Manages our YouTube, Instagram, X, Discord, and Facebook channels.
- Ole – Head of Video Editing (6 years). Produces and edits all video content across our social channels.
- Maria T – Lead Web Developer (6 years+). Manages site development and infrastructure.
Our Streaming Heritage
Fruity Slots started as a slot streaming channel on YouTube before growing into a full-scale review platform that’s now internationally recognised.
Our founders were among the first online streamers to play casino games with real money on camera, showing genuine sessions rather than demo play. This streaming background shapes how we approach reviews.
When you’ve spent thousands of hours playing games live on camera, you develop an in-depth understanding of volatility, bonus frequency, and session behaviour that can’t be replicated by reading a game’s spec sheet.
That means our audience trust us to provide honest insights and opinions – because we can walk the walk and talk the talk!
Over the years, our YouTube channel has grown to 79,000 subscribers with 47.2 million views and 13.5 million hours of watch time. Today, streaming still remains a core part of what we do, alongside our written reviews, guides, and casino ratings.
Check out our latest YouTube videos below!
DreamSpin
DreamSpin is our UKGC-licenced slot game studio, operated by BetUp Media Ltd through our remote gaming licence (account number 67715, licence number 067715-R-341855-001) in partnership with our sister site, Hideous Slots.
Our in-house studio develops original slot games shaped by the thousands of hours of real gameplay experiences.
But more than that, DreamSpin is built on our roots as streamers and players ourselves, backed by a passioniate, engaged global community that’s grown along with us.
That shared experience gives us a unique perspective on what players actually want to see, from mechanics to themes.
By listening to feedback from the Fruity Slots and Hideous Slots communities, we’re learning from every release and constantly improving to make each title better than the last.
One thing to note is that DreamSpin operates independently from our review process. Any games developed by DreamSpin are not given preferential treatment in FruityMeter scores or site placement.
Responsible Gambling
Responsible gambling is central to how we operate.
We only feature properly licensed casinos regulated by recognised authorities, such as the UK Gambling Commission (UKGC) or Malta Gaming Authority (MGA).
Responsible gambling is also a critical part of our casino review process, as one of our 12 FruityMeter scoring categories.
Casinos that fail to provide adequate player protection tools cannot achieve top-tier scores, and unlicensed sites or those without responsible gambling tools will not be featured on our site, regardless of any commercial relationship.
We include responsible gambling information across our site and link to support organisations including GamCare, GambleAware, and GAMSTOP.
If gambling is causing you harm, please visit our Responsible Gambling page for help and access to support resources.
Contact Us
If you believe any information published on Fruity Slots to be inaccurate, outdated, or misleading, please don’t hesitate to get in touch.
We’re only human, and we can’t always get things right on the first try, but we’re committed to doing our best.
We welcome questions, feedback, and corrections. You can reach us at:
- General and Business Enquiries: [email protected]
- Editorial Corrections: [email protected]
- Player Support: [email protected]
Visit our Contact Page for the full list of contacts by enquiry type.
Our Registered Office:
Betup Media Limited
64 New Cavendish Street
London, England
W1G 8TB