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About G Games
The name stands for Great, Gambling, and Games. The studio that carries it stands for something rarer: a genuinely employee-owned British developer that refuses to take itself too seriously while producing some of the most technically inventive content in the market.
G Games is the product of a 2018 merger between two studios that had independently built strong reputations for doing things differently. Gamevy, founded in 2013 by Paul Dolman-Darrall and Helen Walton, had spent its first five years winning back-to-back awards at ICE 2015 and 2016 for innovation in skill-based and lottery-style gaming formats. Gluck Games had built a loyal following through a distinct visual identity and a willingness to explore game formats that most studios would not touch. When the two combined, the result was a studio with offices in London, Bilbao, and Berlin, over eighty employees, employee ownership embedded into the company structure, and a creative culture that has produced games called Vomiting Unicorns, Vegans vs Vampires, and Cheeky Fruits without a hint of irony and with complete mathematical seriousness behind every pixel.
That combination of playfulness and precision is the defining characteristic of everything G Games builds. The studio describes its own output as games that always have a little G magic, and it is a phrase that actually means something when you spend time in the catalogue. Every title is built on an original mathematical model rather than adapting a shared template, which means each release has its own distinct volatility profile, feature logic, and session feel. That commitment to bespoke mathematics across every title is unusual at any scale and genuinely rare in a catalogue this broad.
The format range is wider than almost any comparable studio. Slots sit alongside video bingo, lottery-style games, lotto betting titles, scratchcards, table games, and instant-win products. The Spinlotto format, which fuses slot mechanics with lottery prize structures, is a G Games original that created a new category in the market. Boss the Lotto, 10P Slot, and the Bingo Jackpot series, with prizes reaching up to 1,000,000x, represent how far the studio has pushed into non-standard formats while keeping everything accessible and genuinely entertaining rather than gimmicky.
Within the slots catalogue specifically, Cheeky Fruits has become the series most associated with the studio’s identity. What looks like a straightforward fruit machine carries deep mathematical craft underneath, with the Cheeky Fruits Deluxe and Cheeky Fruits 6 variants extending and refining the format across multiple iterations. Tomb of the King, Elite of Evil: Portal of Gold, Dead Man’s Fingers, Tiger Tiger, Cthulhu, and Serendipity round out a range that spans Egyptian adventure, dark horror, swashbuckling pirates, cosmic mythology, and serene Japanese aesthetics with equal confidence. The German market has been particularly important for G Games, with low-stake high-prize formats developed specifically for that regulatory environment sitting alongside the wider international catalogue.
Distribution runs through major aggregators including BlueOcean Gaming and SoftGamings, with licences from the UKGC across all markets in which the studio operates. RTPs across the slots range typically sit between 95% and 97%, and all games are built in HTML5 for full cross-device compatibility. The studio releases approximately forty titles per year, a pace that keeps operators with fresh content without compromising the bespoke mathematical approach that defines each release.
“G Games are one of those studios where the creativity comes through in every single release. Vomiting Unicorns alone tells you this is not a team following anyone else’s template. But beyond the fun names the games are genuinely well built, the maths is solid across everything they do, and the Spinlotto format is a genuinely original idea that nobody else was doing. A proper British studio with real character.” Mark, Content Editor
“Always enjoy a G Games session. Cheeky Fruits is a classic and Dead Man’s Fingers has real personality to it. I love that the studio just does whatever it wants creatively and the games back it up with good maths underneath. Vomiting Unicorns made me laugh out loud the first time I loaded it. Decent games throughout with proper variety across the catalogue.” Josh G, Fruity Slots Founder & Streamer
FAQs about G Games
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What is the origin story behind G Games?
G Games was formed in 2018 through the merger of two British independent studios: Gamevy, founded in 2013 by Paul Dolman-Darrall and Helen Walton, and Gluck Games. Gamevy had won back-to-back innovation awards at ICE in 2015 and 2016 alongside two consecutive EGR Skill Games Supplier awards. Gluck Games brought its own distinct visual identity and player base. The merged studio is employee-owned, with offices in London, Bilbao, and Berlin, and a team of over eighty people. -
What makes G Games mathematically different from most studios?
Every G Games title is built on an entirely original mathematical model rather than adapting a shared engine or template. That means each game has its own distinct volatility profile, feature logic, and session pacing built specifically for that title rather than inherited from a library of existing frameworks. For a studio releasing approximately forty titles per year, maintaining that standard of bespoke mathematics is genuinely unusual. -
What is Spinlotto and why does it matter?
Spinlotto is a G Games original format that fuses the spinning mechanic of a slot with the prize structure and jackpot logic of a lottery game, creating a hybrid experience that does not cleanly fit either category. It generated enough player and operator interest to establish a new content category in the market, and it reflects the studio’s broader philosophy of building entirely new game systems rather than iterating on existing ones. -
What kind of themes and formats does the catalogue cover?
An unusually broad range. Slots, video bingo, lotto betting games, scratchcards, instant-win titles, and table games all feature alongside each other. Theme-wise the studio covers everything from fruit machines and Egyptian adventures through to Viking mythology, cosmic horror via Cthulhu, pirate treasure hunts, Japanese tranquillity, and the gleefully absurd including Vomiting Unicorns and Vegans vs Vampires. The breadth reflects a studio that has never wanted to be defined by a single format or aesthetic. -
Where are G Games titles available and who regulates them?
G Games holds licences from the UK Gambling Commission and operates within the regulatory frameworks of each jurisdiction in which it has a physical office, including Germany, Sweden, and several Baltic markets. Distribution runs through major aggregators including BlueOcean Gaming and SoftGamings, with games available across regulated European markets and a growing international footprint.
Mark Bowley
Head of Content
Josh Green
CEO & Co-Founder