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iSoftBet – From Independent Innovation to IGT Integration
Founded in 2010, iSoftBet established itself as one of the digital gaming industry’s most innovative companies, operating from London as both a prolific slot developer and pioneering content aggregator.
The company built its reputation through dual expertise: creating original slot content whilst simultaneously operating one of the industry’s largest game aggregation platforms, serving hundreds of operators worldwide.
iSoftBet’s remarkable growth trajectory culminated in April 2022 when International Game Technology (IGT) acquired the company for approximately €160 million.
This strategic acquisition integrated iSoftBet’s entire operation – including its proprietary games catalogue and Game Aggregation Platform (GAP) – into IGT’s PlayDigital division, more than doubling IGT’s proprietary game library and significantly expanding its global reach.
Most Played iSoftBet Slots
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Euphoria15.4 hours
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8.4 hours
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6.3 hours
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6.0 hours
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Wild Ape5.6 hours
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5.1 hours
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Hot Shots 24.9 hours
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Majestic Megaways4.5 hours
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Gold Digger4.3 hours
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4.1 hours
Best iSoftBet Slots
iSoftBet’s proprietary catalogue consists of around 200 original titles, featuring a carefully balanced mix of branded and original content.
The studio secured licensing deals with major entertainment franchises, developing slots based on iconic films and TV series including Rambo, Platoon, Paranormal Activity, Basic Instinct, and Beverly Hills 90210.
Beyond branded content, iSoftBet’s original releases spanned the full spectrum from classic fruit machines to modern video slots incorporating contemporary mechanics like Megaways.
The company maintained a steady release schedule with approximately 10 new games per year, whilst ensuring all games were developed in HTML5 for seamless cross-platform compatibility across desktop, tablet, and mobile devices.
Below is a quick rundown of our five favourite iSoftBet slots.
Queen of Wonderland Megaways
Tyrant King Megaways
Rise of the Genie
Olympus Raging Megaways
235,298 combined ways to win. Medium-high volatility and a 96.07% RTP set the tone, with three separate free spins modes. The Battle mode is the path to the 25,000x maximum win.
Hen Heist Hold & Win
iSoftBet Features and Mechanics
iSoftBet developed several proprietary mechanics designed to differentiate its games in a competitive market, combining licensed technology with original innovations to create engaging player experiences:
- Ultra Bet – Feature buy mode offering a set number of spins with enhanced bonus opportunities
- Xpanding Ways – Reel expansion system triggered by specific symbols to increase winning potential
- Hold & Win – Popular bonus mechanic featuring respins and fixed jackpot opportunities
- Megaboard™ – Progressive feature system unlocked within select releases for enhanced gameplay
- Megaways™ – Licensed from Big Time Gaming, expanding payline potential up to 117,649 ways to win
iSoftBet Global Licensing and Reach
Most iSoftBet games are built using HTML5 technology, ensuring seamless compatibility across desktop, tablet, and mobile devices.
The company maintained robust regulatory compliance with certifications across key European markets including the UK. iSoftBet are licensed and regulated by the UKGC, ONJN, SRIJ, Gibraltar, Alderney, and many more.
Through its Game Aggregation Platform (GAP), iSoftBet supplied content to approximately 260 operators worldwide, offering access to over 4,600 third-party titles alongside its proprietary releases.
This extensive distribution network and regulatory footprint made iSoftBet particularly attractive to IGT as it sought to expand PlayDigital’s global market presence.
iSoftBet Industry Insights and Leadership
Prior to the IGT acquisition, Fruity Slots conducted an exclusive interview with Mark Claxton, Head of Games at iSoftBet, providing valuable insights into the company’s development philosophy and strategic vision.
The discussion explored how the studio successfully balanced its dual role as both game creator and content aggregator, covering iSoftBet’s approach to innovation and the strategic thinking behind its game development process.
This conversation offered a rare glimpse into the studio’s operations during its independent years, highlighting the expertise and ambition that ultimately attracted IGT’s significant investment and positioned iSoftBet as a key player in the digital gaming ecosystem.
“iSoftBet don’t always get the recognition they deserve, but their Megaways titles are some of the best in the business. Tyrant King and Olympus Raging Megaways both prove they can go toe to toe with the bigger names.” Maya, Content Editor
“iSoftBet are one of the more underrated studios in the industry, and their catalogue is really versatile in terms of theme. One of my favourites is Hen Heist – aliens nicking eggs off a farm isn’t something you see every day.” Jamie R., Fruity Slots Co-Founder & Streamer
FAQs about iSoftBet
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When was iSoftBet founded?
iSoftBet was founded in 2010 and operated as an independent company until its acquisition by IGT in April 2022. -
Where is iSoftBet headquartered?
iSoftBet was based in London, operating from the UK throughout its independent years. -
Who owns iSoftBet now?
International Game Technology (IGT) acquired iSoftBet in April 2022 for approximately €160 million, integrating it into their PlayDigital division. -
How many games does iSoftBet have?
At the time of acquisition, iSoftBet’s proprietary catalogue comprised approximately 125 original titles. -
What are iSoftBet’s most popular slots?
Notable titles include Aztec Gold Megaways, Hot Spin Megaways, Book of Immortals, and branded slots like Rambo and Beverly Hills 90210. -
What is iSoftBet’s Game Aggregation Platform?
GAP supplied content to approximately 260 operators worldwide, offering access to over 4,600 third-party titles alongside iSoftBet’s own games.
Every demo we host from this studio (47)
All iSoftBet demos 47
- 25x Deuces Poker 98.67%
- 4x Tens Or Better Poker 97.96%
- Basketball King Hold And Win 96%
- Bison Valley 96%
- Blackjack 21 3 99.43%
- Boss Level 96.01%
- Bounty Belles 95.99%
- Brilliant Wilds 100%
- Cash Lab Megaways 96.47%
- Cleopatra Megaways 96.46%
- Colt Cash Hold And Win 96%
- Crabbin Crazy 2 95.93%
- Eagle Ridge 96.02%
- Egyptian King 96.32%
- Euphoria Megaways 96.49%
- Eye Of The Amulet 96.51%
- Fever Spin Megaways 95.99%
- Gaze Of Gold 96.46%
- Gimme The Honey Megaways 94.06%
- Golden Jokers Double Up 96%
- Great Aztec 96.44%
- Gus Goes Fishin 96%
- Gus S Gold Minecart Mayhem 96%
- Hen Heist Hold Win 96%
- Hot Spin Hot Link 96.02%
- Joker Stacks 96.6%
- Masks Of Fortune Megaways 96%
- Merlin S Magic Mirror Megaways 95.98%
- Mighty Empire Hold Win 96.02%
- Mighty Stallion 92%
- Neptunes Fortune Megaways 96.03%
- Olympus Hades Megaways 96.43%
- Olympus Raging Megaways 96.07%
- Outback Gold Hold And Win 96%
- Phantasmic Fortunes 95.98%
- Piggy Bank Megaways 97%
- Precious Panda Hold Win 96%
- Queen Of Wonderland Megaways 96.86%
- Rise Of Rome Hold Win 95.98%
- Roar Of The Bear Megaways 96%
- Samurai 888 Katsumi
- Shootin Hoops
- Stand And Deliver
- Super Diamond Wild 95.66%
- The Golden Rat 95.14%
- Tyrant King Megaways 95.99%
- Wild Ape 96.01%
Victoria Thompson
Slots Reviewer
Victoria is a slots reviewer who concentrates on bonus rounds and mechanics — how a feature is triggered, what it is realistically worth when it lands, and whether a new release is doing something genuinely different or reskinning a familiar formula.
Jamie Rosen
Online Casino & iGaming Expert
Jamie Rosen is the co-founder of Fruity Slots and a leading voice in UK casino, slots, and lottery content. He began in real-money slot streaming on YouTube before building Fruity Slots into a large-scale review platform. Jamie focuses on player value, transparency, and explaining how casino games and slots products actually perform in real gameplay conditions.
